測驗時間 40 分鐘:第一部分中譯英(40%)、第二部分英文作文(60%)。
請將下列的一段中文翻譯成通順、達意且前後連貫的英文。
我的阿姨在一家廣告公司工作,她的客戶有小型企業(enterprise),也有大型的跨國公司(corporation)。去年,她的團隊替一家餅乾製造商(manufacturer)策劃了一場宣傳活動(campaign),希望讓更多人認識這個品牌。這家公司起初擔心付不起高額的廣告費,但經過幾次談判(negotiation),雙方同意降價(reduction)。這支電視廣告(commercial)播出後,餅乾賣得很好,許多學校的合作社(cooperative)也開始訂購。不過,有些顧客發現工廠把每片餅乾都用塑膠袋包起來(wrap),覺得太浪費,於是決定抵制(boycott)這個品牌。阿姨說,在商業(commerce)界,傾聽顧客的聲音比任何廣告都重要。
目前 0 個英文字參考長度約 95–125 字
請依下面的提示寫一篇英文作文,長度約 120 至 150 字(8 至 12 個句子)。可以是一個完整的段落,也可以分段。(評分重點:內容、組織、文法、用字遣詞、標點符號、大小寫。)
購物時,有人偏愛價格較高的知名品牌,也有人比較喜歡價格便宜、但沒什麼名氣的商品。請寫一篇文章:
目前 0 個英文字範文約 120–155 字(考試要求約 120 字)
批改花的是你自己的 AI 額度。建議在老師或家長陪同下使用;AI 給的分數只是練習用的估計,不是官方分數。
My aunt works for an advertising agency, and her clients include small enterprises as well as large international corporations. Last year, her team planned a campaign for a cookie manufacturer, hoping that more people would get to know the brand. At first the company worried that it could not afford the high advertising fees, but after several negotiations, both sides agreed on a price reduction. After the TV commercial was shown, the cookies sold well, and many school cooperatives began to order them. However, some customers found out that the factory wrapped every cookie in a plastic bag. They thought it was wasteful and decided to boycott the brand. My aunt says that in commerce, listening to customers is more important than any advertisement.
我的阿姨在一家廣告公司工作,她的客戶有小型企業(enterprise),也有大型的跨國公司(corporation)。
My aunt works for an advertising agency, and her clients include small enterprises as well as large international corporations.
「廣告公司」是 advertising agency,agency 指「代辦機構」;「客戶」用 client,指接受專業服務的人,一般商店的顧客則用 customer。enterprise 是「企業」(也可指事業),corporation 是「大型公司、法人企業」。A as well as B 是「A 以及 B」,主詞是 her clients,動詞用 include。
去年,她的團隊替一家餅乾製造商(manufacturer)策劃了一場宣傳活動(campaign),希望讓更多人認識這個品牌。
Last year, her team planned a campaign for a cookie manufacturer, hoping that more people would get to know the brand.
manufacturer 是 manufacture(製造)加 -er,指「製造商」。advertising campaign 是「廣告宣傳活動」。hoping that… 是現在分詞片語,補充說明團隊策劃活動的目的;that 子句因為接在過去式 planned 之後,所以用 would。get to know 是「逐漸認識、熟悉」,brand 是「品牌」。
這家公司起初擔心付不起高額的廣告費,但經過幾次談判(negotiation),雙方同意降價(reduction)。
At first the company worried that it could not afford the high advertising fees, but after several negotiations, both sides agreed on a price reduction.
afford 通常與 can / could 連用(多用於否定句和疑問句),表示「負擔得起」,後面可接名詞或 to + V。主要子句是過去式 worried,that 子句的助動詞跟著用過去式 could。several negotiations 是「好幾次的談判」,negotiation 是 negotiate(協商)的名詞,談判有多次時可用複數;reduction 是 reduce(減少)的名詞,a price reduction 即「降價」。agree on 是「對…達成共識」。
這支電視廣告(commercial)播出後,餅乾賣得很好,許多學校的合作社(cooperative)也開始訂購。
After the TV commercial was shown, the cookies sold well, and many school cooperatives began to order them.
commercial 當名詞指電視或廣播的「廣告」;當形容詞則是「商業的」。sell well 是「賣得好」,sell 用主動形式卻有被動的意思,所以不寫 were sold well。cooperative 當名詞是「合作社」,當形容詞是「合作的」。begin to + V 是「開始做…」。
不過,有些顧客發現工廠把每片餅乾都用塑膠袋包起來(wrap),覺得太浪費,於是決定抵制(boycott)這個品牌。
However, some customers found out that the factory wrapped every cookie in a plastic bag. They thought it was wasteful and decided to boycott the brand.
wrap A in B 是「用 B 把 A 包起來」;wrap 以「短母音+子音」結尾,加 -ed 要重複字尾 p,寫成 wrapped。find out 是「發現、查出」,that 子句作受詞。wasteful 是形容詞「浪費的」。boycott 當動詞是「抵制」,decide to + V 是「決定做…」,兩個動詞 thought 與 decided 時態一致。
阿姨說,在商業(commerce)界,傾聽顧客的聲音比任何廣告都重要。
My aunt says that in commerce, listening to customers is more important than any advertisement.
commerce 是不可數名詞,指「商業、貿易」;形容詞 commercial 則是「商業的」。listening to customers 是動名詞片語作主詞,視為單數,所以用 is。more… than any + 單數名詞 是「比任何…都更…」。「廣告」這裡用 advertisement(可縮寫為 ad)。
I prefer buying ordinary products to paying extra for a famous brand. A typical brand-name shirt costs twice as much as a plain one. That is because the company must advertise all the time, and I do not want to pay for a name. Last year, my brother, who has a passion for shoes, bought famous sneakers but could not afford a new school bag that month. Besides, many ordinary products are manufactured in the same factories as famous ones.
Small shops have to be competitive, so they offer better prices. At a night market, I can even negotiate with the seller, and I always keep the receipt in case something goes wrong. It is true that a few famous brands really are better. Still, some of them spend more on shiny wrapping than on the product itself. A pretty box has no impact on quality, so I will not pay for it.
比起為知名品牌多付錢,我比較喜歡買普通的商品。一件典型的名牌襯衫,價錢是普通襯衫的兩倍。那是因為公司必須不停地打廣告,而我不想為了一個名字付錢。去年,熱愛鞋子的哥哥買了一雙名牌運動鞋,結果那個月他買不起新書包。此外,許多普通商品和名牌商品是在同樣的工廠製造的。
小店必須有競爭力,所以會提供比較好的價格。在夜市裡,我甚至可以跟賣家討價還價,而且我總是留著收據,以防萬一出問題。確實,少數名牌真的比較好。不過,有些名牌花在閃亮包裝上的錢比花在商品本身上的還多。漂亮的盒子對品質沒有任何影響,所以我不會為它付錢。
本題屬於「二選一表態」的議論短文。第一句用 prefer A to B 直接亮出立場(比起名牌更喜歡普通商品),接著先用一個比較(名牌襯衫貴一倍)帶出第一個理由:名牌貴在廣告而不是品質,再用哥哥買鞋的例子說明;第二個理由是小店更有競爭力、價格更好,並以夜市議價的經驗支持。第二段先用 It is true that 承認名牌也有優點,再用 Still 拉回自己的立場,最後用一句有理由的評語收尾,不另外加空洞的總結。120 字左右的短文,重點是立場明確、有生活化的例子、轉折自然。
I prefer buying ordinary products to paying extra for a famous brand
prefer A to B 表示「喜歡 A 勝過 B」,A、B 都要是名詞或動名詞,所以兩邊都用 V-ing(buying / paying),這個 to 是介系詞,不是不定詞的 to。
I prefer walking to taking the bus.
比起搭公車,我比較喜歡走路。
That is because the company must advertise all the time
That is because… 用來補充前一句的原因,because 後面接完整的「主詞+動詞」。要先講結果、再補原因時,這個句型很好用。
I was late. That is because the bus broke down.
我遲到了。那是因為公車拋錨了。
many ordinary products are manufactured in the same factories as famous ones
商品是被「製造」的,所以用被動語態 be + 過去分詞。the same… as… 是「和…一樣的…」,ones 代替前面出現過的複數名詞 products,避免重複。
These shirts are made in Vietnam.
這些襯衫是在越南製造的。
It is true that a few famous brands really are better
It is true that… 先承認對方有道理,下一句再用 Still / But 轉回自己的立場。這種「退一步再前進」的寫法讓文章看起來比較公平。
It is true that the shoes are cheap. Still, they hurt my feet.
那雙鞋確實便宜,不過它們讓我的腳很痛。
hoping that more people would get to know the brand
現在分詞片語 hoping… 放在句子後半,補充說明主要子句動作的目的,主詞與前面的主詞(her team)相同,不必重複。
She waved at us, hoping that we would see her.
她對我們揮手,希望我們會看見她。
| 單字 | 本回用法 |
|---|---|
| advertise | advertise a product 為產品打廣告;advertise on TV 在電視上登廣告(advertisement 廣告,advertising 廣告業) |
| afford | can / cannot afford + 名詞/to V 負擔得起(不)…;afford 前面常加 can、could |
| agency | an advertising agency 廣告公司;a travel agency 旅行社 |
| boycott | boycott a brand 抵制某個品牌;boycott 也可當名詞,表「抵制行動」 |
| brand | a famous brand 知名品牌;brand-name goods 名牌商品 |
| campaign | an advertising campaign 廣告宣傳活動;a campaign against smoking 反菸運動 |
| client | a client of the agency 該公司的客戶;client 是接受專業服務的人(律師、設計師的客戶) |
| commerce | the world of commerce 商業界;Chamber of Commerce 商會(不可數) |
| commercial | a TV commercial 電視廣告(n.);commercial 當形容詞是「商業的」 |
| competitive | a competitive price 有競爭力的價格;a competitive person 好勝的人 |
| cooperative | a school cooperative 學校合作社(n.,字表為形容詞,本回當名詞);a cooperative student 肯合作的學生(adj.) |
| corporation | a large corporation 大公司;a multinational corporation 跨國企業 |
| enterprise | a small enterprise 小型企業;free enterprise 自由企業 |
| manufacture | be manufactured in + 地點 在…製造;manufactured goods 製成品 |
| manufacturer | a cookie manufacturer 餅乾製造商;a car manufacturer 汽車製造商 |
| negotiate | negotiate with sb about sth 就某事與某人協商;negotiate a price 議價 |
| negotiation | after several negotiations 經過幾次談判;be in negotiation with 正與…協商 |
| receipt | keep the receipt 保留收據;ask for a receipt 要收據(字尾 pt 的 p 不發音) |
| reduction | a price reduction 降價;a reduction in cost 成本降低 |
| wrap | wrap A in B 用 B 把 A 包起來;wrap a gift 包禮物(過去式 wrapped) |
| wrapping | gift wrapping 禮物包裝;wrapping paper 包裝紙(不可數) |
| typical | a typical brand-name shirt 一件典型的名牌襯衫;It is typical of sb to V 是某人的典型作風 |
| passion | have a passion for sth 對某事物充滿熱情;follow one's passion 追隨自己的熱情 |
| impact | have an impact on sth 對…有影響;a strong impact 強烈的影響(本回當名詞) |
| will | 本回是助動詞(I will not pay…),字表為名詞「意志;遺囑」;strong will 堅強的意志 |
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