In this part, you will see four pictures. For each question, look at the picture and choose the best answer to the question you hear. Each question and its four choices will be spoken only once. They are NOT printed in your test book.本部分共 5 題。請看圖片，聽問題與四個選項，選出最適當的答案。問題與選項只播出一次，且不印在試題本上。
Picture A
1（題目由錄音播出，作答時請用聽的）
答案：D
What is the woman behind the counter doing?櫃台後面的女子正在做什麼？
Q4. Which item can the woman afford if she has only five hundred dollars?如果這位女子只有五百元，她負擔得起哪一項商品？
Picture D
5（題目由錄音播出，作答時請用聽的）
答案：B
What can we tell from the chart?從這張圖表中可以看出什麼？
圖中四個品牌（brand）市占率為 A 35%、B 28%、C 22%、D 15%，D 最小，因此「D 品牌市占率最小」是正解。A 與 D 不相等；市占最高的是 A 而非 B，B 稱不上最有競爭力（competitive）；C 的 22% 遠低於 A＋B 的 63%。
Q5. What can we tell from the chart?從這張圖表中可以看出什麼？
第 2 部分問答Question Response
In this part, you will hear a question or a statement, followed by four responses. Choose the best response to what you hear. Everything is spoken only once and is NOT printed in your test book.本部分共 10 題。你會聽到一個問句或敘述，接著聽到四個回答，請選出最適當的回應。題目與選項只播出一次，且不印在試題本上。
6（題目由錄音播出，作答時請用聽的）
答案：D
Do you think we can afford to advertise on television?你覺得我們負擔得起在電視上打廣告嗎？
Q15. What did the researcher say about our new packaging?那位研究員對我們的新包裝有什麼看法？
第 3 部分簡短對話Short Conversations
In this part, you will hear a short conversation followed by one question. The conversation and the question are spoken only once. Choose the best answer from the four choices printed in your test book.本部分共 10 題。你會聽到一段簡短對話與一個問題，各播出一次。請從試題本上印出的四個選項中，選出最適當的答案。
16（題目由錄音播出，作答時請用聽的）
答案：A
What is the woman trying to do?這位女子想做什麼？
女子開門見山說 I'd like to return this coffee maker（我想退這台咖啡機），並說明故障原因，正解就是退回有瑕疵的商品。她帶著收據（receipt）與包裝（wrapping）都是退貨的必要條件，不是要買新品或殺價。
W: I'd like to return this coffee maker. It stopped working after two days.我想退這台咖啡機。用兩天就壞了。
M: I'm sorry to hear that. Customer service is my profession, so let me help — do you have the receipt?很抱歉。客服就是我的專業，讓我來幫您——請問您有帶收據嗎？
W: Yes, and the original wrapping too.有，連原本的包裝也帶來了。
Q16. What is the woman trying to do?這位女子想做什麼？
17（題目由錄音播出，作答時請用聽的）
答案：B
What does the woman suggest?這位女子提出什麼建議？
negotiate a partial delivery 是「協商分批交貨」，也就是先送一部分，正解就是要求部分商品提早送達。女子並沒有提到取消訂單或換廠商；manufacturer（製造商）只是被提及的對象。
M: The manufacturer says they can't deliver before the fifteenth.製造商說十五號之前沒辦法交貨。
W: That's too late. Can we negotiate a partial delivery?太晚了。我們能不能協商先交一部分？
M: I'll call them this afternoon and see.我今天下午打去問問看。
Q17. What does the woman suggest?這位女子提出什麼建議？
18（題目由錄音播出，作答時請用聽的）
答案：C
How do the speakers feel about the commercial?說話者對這支廣告有什麼感覺？
兩百萬次觀看、huge impact（巨大影響）、did an excellent job（做得非常好）都是正面評價，正解就是他們對結果感到滿意。commercial 當名詞是「電視或網路廣告」，當形容詞則是「商業的」。
W: Our latest commercial has been viewed two million times online.我們最新的廣告在網路上已經被看了兩百萬次。
M: That's a huge impact for such a small budget.以這麼小的預算來說，影響力真的很大。
W: The agency did an excellent job.那家代理商做得非常好。
Q18. How do the speakers feel about the commercial?說話者對這支廣告有什麼感覺？
19（題目由錄音播出，作答時請用聽的）
答案：C
Why are people refusing to buy the brand?人們為什麼拒買這個品牌？
對話說 the enterprise was caught polluting a river（企業被抓到污染河川），正是抵制（boycott）的原因，正解就是公司危害了環境。enterprise 是「企業」，與 corporation 同義。價格、品質、地點都沒有被提到。
M: Did you hear that shoppers are boycotting the Nolan brand?你聽說消費者在抵制 Nolan 這個品牌嗎？
W: Yes. Apparently the enterprise was caught polluting a river.聽說了。顯然那家企業被抓到污染河川。
M: No wonder their sales dropped so sharply.難怪他們的業績掉得這麼快。
Q19. Why are people refusing to buy the brand?人們為什麼拒買這個品牌？
20（題目由錄音播出，作答時請用聽的）
答案：D
What will the woman most likely do?這位女子最可能會怎麼做？
even so 是「即使如此」，女子在聽到折扣（reduction）後仍說負擔不起（can't afford），可推論她沒買就離開，這就是正解。聽到 even so、still、anyway 這類讓步詞，重點永遠在後半句。
W: This scarf is beautiful, but it costs almost three thousand dollars.這條圍巾很美，但要價將近三千元。
M: There's a thirty percent reduction if you buy two.買兩條的話有三成的折扣。
W: Even so, I really can't afford it this month.就算這樣，我這個月真的負擔不起。
Q20. What will the woman most likely do?這位女子最可能會怎麼做？
21（題目由錄音播出，作答時請用聽的）
答案：C
What is the advantage the man mentions?男子提到的好處是什麼？
男子最後說 cut costs to a large extent（大幅降低成本），正解就是成本更低。cooperative 當名詞是「合作社」；to a large extent 是「在很大程度上」，extent 是本回的通用字。
M: How was the meeting with the cooperative in Taitung?跟台東那家合作社的會議如何？
W: Very positive. They're willing to supply us directly.非常正面。他們願意直接供貨給我們。
M: That should cut costs to a large extent.那應該能大幅降低成本。
Q21. What is the advantage the man mentions?男子提到的好處是什麼？
Advertising Packages
Package
Online Ads
Printed Catalog
Price
Basic
Yes
No
$45,000
Standard
Yes
Yes
$98,000
Premium
Yes
Yes
$150,000
Custom
Yes
Yes
$200,000
22（題目由錄音播出，作答時請用聽的）
答案：A
Look at the table. Which package will they choose?請看方案表。他們會選擇哪一個方案？
M: I want to send this to Osaka, and it must arrive within three days.我要寄這個到大阪，而且三天內一定要到。
W: Then the cheapest option won't work. Airmail is your best choice.那最便宜的方案就不行了。航空郵件是你最好的選擇。
M: Fine, I'll take that one.好，我就選那個。
Q25. Look at the table. How much will the man pay?請看價目表。這位男子要付多少錢？
第 4 部分簡短談話Short Talks
In this part, you will hear a short talk followed by two or three questions. The talk and the questions are spoken only once. Choose the best answer from the four choices printed in your test book.本部分共 10 題。你會聽到一段簡短談話，接著聽到二至三個問題，各播出一次。請從試題本上印出的四個選項中，選出最適當的答案。
26（題目由錄音播出，作答時請用聽的）
答案：B
How long will the special offer last?這項特惠會持續多久？
廣播開頭就說 For the next hour only（僅限接下來一小時），正解就是僅限一小時。這種限時優惠的關鍵字通常出現在第一句，要立刻抓住。
27（題目由錄音播出，作答時請用聽的）
答案：B
What is free today?今天什麼是免費的？
最後一句說 Our gift wrapping service on the first floor is free of charge today（今日一樓禮品包裝免費），正解就是禮品包裝服務。家電是打八折而非免費，「所有廚房家電」那個選項是把 reduction 誤解成免費的陷阱。
W: Good afternoon, shoppers. For the next hour only, all kitchen appliances on the third floor carry a twenty percent reduction. Please note that this offer cannot be combined with any other discount, and items bought on sale cannot be returned. Keep your receipt if you wish to exchange anything. If you would like us to wrap your purchase, our gift wrapping service on the first floor is free of charge today.各位顧客午安。僅限接下來一小時，三樓所有廚房家電享有八折優惠。請注意，本優惠不得與其他折扣合併使用，特價商品亦不接受退貨。若您想換貨，請保留收據。如果您希望我們為您包裝商品，今日一樓的禮品包裝服務免費提供。
Q26. How long will the special offer last?這項特惠會持續多久？
Q27. What is free today?今天什麼是免費的？
28（題目由錄音播出，作答時請用聽的）
答案：B
What has the man sent to the listener?男子寄了什麼給聽者？
留言說設計師完成了 two versions of the poster（兩個版本的海報），並已寄出，正解就是兩款海報設計。agency（代理商）、campaign（宣傳活動）、airmail（航空郵件）都是本回單字。
29（題目由錄音播出，作答時請用聽的）
答案：C
What should the listener do before Friday?聽者應該在週五之前做什麼？
留言最後說 we would need your comments before Friday（需要您在週五前給意見），正解就是針對設計提供意見。adapt 在這裡是「修改、調整」，是修改的前提而非聽者要做的事。
M: Hello, this is Kevin Barnes from the Sunrise Advertising Agency. I'm calling about the campaign we discussed last week. Our designer has finished two versions of the poster, and I've sent both to you by airmail this morning. Please have a look and let me know which one you prefer. If neither is suitable, we can adapt them, but we would need your comments before Friday to keep to the schedule.您好，我是日出廣告代理商的 Kevin Barnes。我來電是關於上週討論的宣傳活動。我們的設計師已完成兩個版本的海報，今天早上已用航空郵件寄給您。請看過之後告訴我您偏好哪一個。如果兩個都不合適，我們可以修改，但需要您在週五之前給我們意見，才能趕上進度。
Q28. What has the man sent to the listener?男子寄了什麼給聽者？
Q29. What should the listener do before Friday?聽者應該在週五之前做什麼？
30（題目由錄音播出，作答時請用聽的）
答案：D
What did the corporation announce?這家企業宣布了什麼？
報導第一句就說 it will close two of its factories（將關閉兩間工廠），正解就是關閉兩間工廠。overseas（海外的）只出現在「海外製造商的競爭」這個描述裡，並不是說總部要遷往海外——聽到熟悉的單字就把它跟錯誤的對象連在一起，是這一大題最典型的陷阱。
31（題目由錄音播出，作答時請用聽的）
答案：D
What reason is given for the decision?報導提到這項決定的原因是什麼？
報導說原因是 falling demand and increasingly fierce competition（需求下滑與競爭日益激烈），正解就是需求下滑與競爭加劇。increasingly 是「日益地」，是本回的通用字。
32（題目由錄音播出，作答時請用聽的）
答案：A
What has the company promised to do?這家公司承諾要做什麼？
報導說 the corporation has promised to help them find new positions（承諾協助他們找到新職位），正解就是協助員工找到新工作。股價下跌是結果，不是承諾；獎金與重新開廠都沒有提到。
W: And now for our business report. The Hartley Corporation announced this morning that it will close two of its factories by the end of the year. The company says the decision is a response to falling demand and increasingly fierce competition from overseas manufacturers. About four hundred workers will lose their jobs, though the corporation has promised to help them find new positions. Shares fell by six percent immediately after the announcement.接下來是商業報導。哈特利集團今天上午宣布，將於年底前關閉兩間工廠。公司表示，這項決定是為了因應需求下滑，以及海外製造商日益激烈的競爭。約四百名員工將失去工作，不過該集團已承諾協助他們尋找新職。消息公布後，股價立即下跌百分之六。
Q30. What did the corporation announce?這家企業宣布了什麼？
Q31. What reason is given for the decision?報導提到這項決定的原因是什麼？
Q32. What has the company promised to do?這家公司承諾要做什麼？
Small Business Workshop
Session
Topic
Room
A
Bookkeeping
101
B
Marketing
102
C
Negotiation Skills
103
D
Online Selling (websites, apps, etc.)
104
33（題目由錄音播出，作答時請用聽的）
答案：B
Look at the table. Which session should someone with an advertising problem attend?請看課程表。廣告宣傳有問題的人應該參加哪一場？
Which session is not available this month?哪一場課程本月無法參加？
談話明確說 the negotiation session is already full（協商那一場已額滿），要到十月才再開，正解就是協商技巧那一場。negotiation 是 negotiate 的名詞形，兩個字本回都要會。
35（題目由錄音播出，作答時請用聽的）
答案：A
What is included in the fee?費用包含什麼？
談話說 a light lunch is included in the fee（費用含簡便午餐），正解就是簡便午餐。教材、停車與後續會議都沒有被提到，是常見的合理但未提及的干擾項。
M: Welcome to this month's small business workshop. On the screen you'll see the four sessions we offer. If your main problem is that customers don't know your shop exists, the marketing session is the one to attend. Each session lasts ninety minutes, and a light lunch is included in the fee. Please note that the negotiation session is already full; we will run it again in October. You can sign up at the desk on your way out.歡迎參加本月的小型企業工作坊。螢幕上是我們提供的四場課程。如果您最大的問題是顧客根本不知道您的店存在，那麼行銷那一場最適合您。每場課程九十分鐘，費用已含簡便午餐。請注意，協商那一場已經額滿，我們將於十月再開一次。您可以在離場時到櫃台報名。
Q33. Look at the table. Which session should someone with an advertising problem attend?請看課程表。廣告宣傳有問題的人應該參加哪一場？
Q34. Which session is not available this month?哪一場課程本月無法參加？